Facebook use in New Zealand is most prevalent amongst 25 to 34 year old people, with 850,000 people in this age group using the platform as of January 2018. Of this number, there is an even gender split between male and female users. There is also a slight bias towards female users across most other age groups, the exception being 18 to 24 year old’s: ten percent of users in this age group are male and nine percent are female.
One of the most popular social media networks
Facebook is one of the most popular social media networks in New Zealand with around three quarters of the population being active users. It ranks second only to YouTube, which in 2018 had an additional one percent using it actively. Instagram and Pinterest were the next most popular in the same year, both with around 30 percent of the population using them.
Social media penetration
In New Zealand, social media penetration overall has steadily been increasing over the last few years. As of 2018, it is just under three quarters of the population, with just over two thirds of active users accessing it on mobile devices.
Breakdown of Facebook users in New Zealand as of January 2018, by age group
(in 1,000s)
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We Are Social, & Hootsuite. (January 29, 2018). Breakdown of Facebook users in New Zealand as of January 2018, by age group (in 1,000s) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/
We Are Social, und Hootsuite. "Breakdown of Facebook users in New Zealand as of January 2018, by age group (in 1,000s)." Chart. January 29, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/
We Are Social, Hootsuite. (2018). Breakdown of Facebook users in New Zealand as of January 2018, by age group (in 1,000s). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/
We Are Social, and Hootsuite. "Breakdown of Facebook Users in New Zealand as of January 2018, by Age Group (in 1,000s)." Statista, Statista Inc., 29 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/
We Are Social & Hootsuite, Breakdown of Facebook users in New Zealand as of January 2018, by age group (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/ (last visited November 13, 2024)
Breakdown of Facebook users in New Zealand as of January 2018, by age group (in 1,000s) [Graph], We Are Social, & Hootsuite, January 29, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/681512/new-zealand-facebook-users-by-age/
